http://pedropizano.com/2009/07/brief-history-of-%e2%80%9ccolombia-is-passion%e2%80%9d-video/ portfolio/nit-picking the WWW/articles Wed, 27 Jan 2010 14:41:06 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://pedropizano.com/2009/07/brief-history-of-%e2%80%9ccolombia-is-passion%e2%80%9d-video/comment-page-1/#comment-11 Where does advertising stop and deceiving begin? Sat, 18 Jul 2009 18:55:47 +0000 http://pedropizano.com/?p=196#comment-11 [...] The flagship of this campaign is a video, in English, blatantly advertising all the wonders of Colombia. It is complemented with “Colombia is Passion” merchandise and a countrywide campaign to change Colombians’ perception of themselves. This campaign has achieved spectacular results. In just two years tourism increased by 65%, and not only that, it has created what can only be called a brainwashing of its citizens. Colombians now believe they live in one of the happiest countries in the world, as related by two studies on world happiness done in 2003 by the University of Erasmus at Rotterdam, and in 2005 by the New Economic Foundation in London. (Read a brief history of the Colombia is Passion Campaign) [...] [...] The flagship of this campaign is a video, in English, blatantly advertising all the wonders of Colombia. It is complemented with “Colombia is Passion” merchandise and a countrywide campaign to change Colombians’ perception of themselves. This campaign has achieved spectacular results. In just two years tourism increased by 65%, and not only that, it has created what can only be called a brainwashing of its citizens. Colombians now believe they live in one of the happiest countries in the world, as related by two studies on world happiness done in 2003 by the University of Erasmus at Rotterdam, and in 2005 by the New Economic Foundation in London. (Read a brief history of the Colombia is Passion Campaign) [...]

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